Privacy Policy

Privacy Policy of Yard Sign Emporium

Effective Date: 5/28/2025

Yard Sign Emporium (“YSE”, “we”, “our”, or “us”) values your privacy and is fully committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your personal information when you visit our website https://www.yardsignemporium.com (“Website”), engage with our services, or otherwise interact with us.

By using our Website, purchasing our products, or submitting your personal information to us, you agree to the terms of this Privacy Policy. If you do not agree with our policies, please do not use our Website or services.

Information We Collect

1.1 Personally Identifiable Information (PII)

We collect the following categories of PII when you interact with our Website:

Full name
Email address
Phone number
Billing and shipping address
Company name (if applicable)
Payment card details (collected securely via PCI-compliant third parties)
Account login credentials (if you create an account)

1.2 Automatically Collected Data (Device & Usage Information)

Our servers and analytics providers may automatically log data when you use the Website, including:

IP address
Geographic location (approximate)
Browser type and version
Device type, operating system, and language
Referring website or source
Time and date of access
Pages visited and duration of visit
Shopping cart activity
Templates created or edited
Website interactions (clicks, scrolling, etc.)

1.3 User-Generated Content

If you submit content (such as sign designs, reviews, testimonials, or messages), we collect the content and any associated data.

1.4 Cookies and Tracking Technologies

We use cookies, beacons, pixels, tags, and similar technologies to:

Authenticate users
Remember preferences and shopping carts
Understand website usage and trends
Provide personalized content and ads
Improve site performance and functionality

You may disable cookies via your browser settings, but certain site features may become unavailable or not function as intended.

2. How We Use Your Information

We may use your information for the following purposes:

Order Processing & Fulfillment: To process transactions, manage shipments, and provide order updates

Account Management: To create and manage your account and order history

Customer Support: To respond to inquiries, complaints, and requests

Marketing Communications: To send product announcements, newsletters, promotional offers, and abandoned cart reminders (you may opt out at any time)

Personalization: To display tailored products and advertising based on your interests and behavior

Security & Fraud Prevention: To protect against unauthorized transactions and reduce credit risk

Legal Compliance: To comply with applicable laws and respond to lawful requests

Research & Analytics: To evaluate site usage, improve content, and develop new products

3. Sharing & Disclosure of Information

Yard Sign Emporium may share your information with:

3.1 Service Providers

We use third-party vendors for services such as:

Payment processing (PCI-compliant)
Order fulfillment and shipping
Email and SMS communications
Data analytics and marketing
Hosting and website infrastructure

These providers are contractually obligated to use your data only for the purpose of providing the service and to maintain confidentiality and security.

3.2 Advertising & Analytics Partners

We may share hashed or anonymized data with partners like Google, Meta, or other ad platforms to show personalized ads and measure ad effectiveness. You may opt out of interest-based advertising via:

https://optout.networkadvertising.org
https://optout.aboutads.info

3.3 Legal Disclosures

We may disclose personal data:

In response to legal requests (subpoenas, court orders, etc.)
To comply with applicable laws
To protect our rights, privacy, safety, or property
To investigate or prevent fraud or security incidents

3.4 Business Transfers

If we are involved in a merger, acquisition, financing, sale of assets, or bankruptcy, your data may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Website if such a change occurs.

4. Your Rights & Choices

4.1 Access & Correction

You may access, correct, or update your personal information through your account or by contacting us at yardsignemporium@gmail.com.

4.2 Email Marketing Opt-Out

You may unsubscribe from marketing emails at any time using the unsubscribe link at the bottom of any email or by contacting us.

4.3 California Residents – CCPA Rights

If you are a California resident, you have the right to:

Request access to the personal information we’ve collected about you
Request deletion of your personal data (subject to exemptions)
Opt-out of the sale of your personal information (we do not sell your data)

To exercise these rights, email yardsignemporium@gmail.com.

We will verify your identity before processing requests. We will not discriminate against you for exercising your rights under the CCPA.

5. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Policy, including:

To provide services and complete transactions
To comply with legal obligations (e.g., tax, accounting)
To enforce our terms and resolve disputes

When no longer required, we securely delete or anonymize your data.

6. Security Measures

We employ a range of technical, administrative, and physical safeguards to protect your personal information, including:

Secure Socket Layer (SSL) encryption
PCI-compliant payment processing
Firewalls and malware detection
Access controls and authentication procedures
Regular monitoring and testing of systems

Despite our efforts, no method of data transmission or storage is 100% secure. Use of our Website and submission of your information is at your own risk.

We never store full credit card numbers on our servers without your explicit and informed consent.

7. International Data Transfers

If you are located outside the United States, please note that your information will be transferred to and processed in the United States. By using our Website, you consent to the transfer of information to the U.S., which may not offer the same level of data protection as your home jurisdiction.

8. Third-Party Sites & Services

Our Website may link to third-party websites. We are not responsible for the content or privacy practices of those sites. Please review their privacy policies before providing personal information.

We may also integrate with third-party tools (e.g., Shopify plugins, social login, etc.), which may collect data independently.

9. Children’s Privacy

We do not knowingly collect or solicit personal information from children under 13 years of age. If we discover that we have inadvertently collected data from a child, we will promptly delete it. If you believe a child has submitted information to us, please contact us immediately.

10. Do Not Track Signals

Yard Sign Emporium does not respond to “Do Not Track” signals from web browsers due to the lack of industry consensus. However, you can control third-party tracking via browser extensions or opt-out platforms.

11. Policy Updates

We may revise this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” If changes are material, we will notify you via email (if available) or display a notice on our Website.

Your continued use of the Website after any update indicates your acceptance of the revised Policy.

12. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy, or if you wish to exercise your rights, please contact us:

Yard Sign Emporium
Email: privacy@yardsignemporium.com
Mail: [Insert Physical Address]
Website: https://www.yardsignemporium.com